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Digital Marketing for Fintech Companies in Nigeria: Free Guide

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  By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Nigeria is Africa's fintech capital. The same country that gave the world Paystack, Flutterwave, Kuda Bank, Piggy vest, OPay, and Moniepoint is also home to hundreds of smaller fintech startups, digital lenders, payment solution providers, savings platforms, insurance technology companies, and cryptocurrency exchanges, all competing for the attention, trust, and wallets of over 103 million Nigerian internet users. The opportunity is enormous. Nigeria's financial inclusion gap, the tens of millions of Nigerian adults who remain unbanked or underbanked  represents one of the largest untapped financial services markets on the African continent. Fintech companies that can reach these users, earn their trust, and demonstrate genuine value are positioned for significant growth. The wider Nigerian digital environment also matters when planning acquisition and retention campaigns; see our Digital Marketing Statistics Nigeria...