By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Right now, somewhere in Nigeria, a business owner just sent a customer a WhatsApp message saying "please patronize us." The customer read it, felt awkward, and did not respond. That business owner thinks WhatsApp marketing does not work. They are wrong. What does not work is that approach. The digital equivalent of stopping a stranger on the street and asking them to buy something. WhatsApp marketing done properly is an entirely different story. Nigeria has over 90 million WhatsApp users, making it the most widely used digital platform in the country by a significant margin. More Nigerians are on WhatsApp than on Instagram, Facebook, TikTok, and Twitter combined. It is the platform where Nigerians communicate with their families, run their businesses, share news, make decisions, and increasingly discovers and buy from brands they trust. For Nigerian businesses that know how to use it properly, WhatsApp is one of the ...

  By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt You have decided that your business needs professional digital marketing help. Maybe you have tried managing your own social media and it is not generating results. Maybe you have watched competitors in Port Harcourt grow their online presence while yours stays flat. Maybe you simply do not have the time to learn and execute digital marketing while running everything else. Whatever the reason, you are ready to hire a digital marketing agency. Now comes the harder question. Which one? Port Harcourt has a growing number of individuals and companies offering digital marketing services from one-person operations running ads from their bedroom to established agencies with proper teams and track records. The difference between hiring the right agency and the wrong one can mean the difference between a business that grows steadily online and thousands of naira wasted with nothing to show for it. This guide will walk you through...

By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Someone in Port Harcourt is deciding where to eat tonight. They are not asking their neighbour. They are not driving around looking for signage. They are scrolling Instagram, checking Google Maps, and looking at photos of foods right now, on their phone. The restaurant they choose will be the one that looks most appealing online. The one with the best food photos. The one with recent Google reviews saying the service was excellent. The one whose Instagram Reel made their mouth water three days ago and stayed in their memory. Is that your restaurant? Port Harcourt has one of the most vibrant food and hospitality scenes in Nigeria. From upscale restaurants in GRA and waterfront dining experiences to fast food chains, local eateries, boutique hotels, and event centres across the city the competition for customers is intense and growing more so every year. The businesses that win in this environment are not always the ones wit...