By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt A mother in Port Harcourt notices her child has been running a fever for two days. She picks up her phone and searches Google: "paediatrician Port Harcourt." Three clinics appear in the Google Maps results. One has 47 reviews averaging 4.8 stars, professional photos of its waiting room and medical team, and a clear listing of specialist services. The second has 3 reviews and no photos. The third has no Google listing at all. She calls the first clinic. Within ten minutes her child has an appointment booked for the following morning. This scenario plays out hundreds of times every day across Port Harcourt, across every medical specialty, every type of healthcare facility, and every segment of the Nigerian patient population. Nigerian patients are searching for healthcare providers online before making any appointment. The healthcare businesses that appear professional, credible, and trustworthy in those search results c...