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Digital Marketing For Fashion And Beauty Businesses in Nigeria

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By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Somewhere in Port Harcourt right now, a fashion designer is sewing a stunning Ankara piece that no one outside her immediate neighbourhood will ever see. Somewhere else in the same city, a makeup artist is creating a bridal look so extraordinary that it could go viral globally if only she knew how to share it properly. And in a boutique in GRA, a clothing store owner is sitting with beautiful inventory and wondering why sales have been slow this month, while her competitor three streets away is selling out of every piece within hours of posting on Instagram. The difference between these businesses is not the quality of the product. It is the strategy behind the presentation. New to digital Marketing? Read our comprehensive guide on Digital Marketing In Port Harcourt  Nigerian fashion and beauty is one of the most commercially exciting industries in Africa. Ankara fabrics, Aso-oke, Adire, contemporary Afrocentric design, Nig...