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Showing posts with the label B2B Marketing

LinkedIn Marketing for Nigerian Businesses:

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By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Disclosure: Some links in this article may be affiliate links, meaning we may earn a commission at no extra cost to you if you use them. We only recommend tools we trust and use. While every other Nigerian business is fighting for attention on Instagram and TikTok, the most valuable professional opportunities in Nigeria are happening somewhere else entirely. They are happening on LinkedIn. The procurement director at an IOC subsidiary in Port Harcourt just posted that her company is evaluating new HSE consulting vendors. The managing director of a Lagos financial services firm just shared an article about digital transformation signalling that his company is in a growth and change mindset. The business development manager at a Rivers State logistics company just connected with twelve new contacts at an industry conference and is now searching LinkedIn for digital marketing agencies to help build their brand. These are not hypothe...

Digital Marketing for Oil and Gas Port Harcourt

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By Emmanuel Ezeagbor — EMI Digital Agency, Port Harcourt Port Harcourt is the oil and gas capital of Nigeria. Shell, TotalEnergies, Chevron, Nigerian Agip Oil Company, and hundreds of indigenous oil and gas companies, suppliers, and service providers call Rivers State home. The industry generates billions of naira in contracts, partnerships, and procurement decisions every single year and an increasing proportion of those decisions begin online. A procurement manager at an oil and gas company in Port Harcourt needs a new equipment supplier. A project director needs a certified maintenance service provider. An IOC's local content team is evaluating Nigerian vendors for a major contract. Before any of these decision makers picks up a phone or sends an email — they search online first. They look at websites. They check LinkedIn profiles. They read company blogs. They evaluate credibility, expertise, and professionalism through digital channels before committing to a single conversa...